Finecut is a contemporary curation of culture. 

Created by György Zsigmond, it is a selection of 20th-century and contemporary Hungarian handcrafted and applied arts objects. The collection explores the nuances of Hungarian object culture through an always-current curation driven by international perspectives. The selection is kept up-to-date with four seasonal drops throughout the year, as well as smaller additions organised around holidays, special occasions, events or key dates, such as anniversaries of outstanding artists, and collaborations. 

Growing up in a small village in rural Hungary, the path that led György to discover his Hungarian heritage started as a child. He joined a heritage preservation group with his sister, where they practiced folk dancing and learnt about folkwear and rural culture from the tight-knit community. György started collecting traditional Hungarian garments and heritage objects early on, building a valuable collection of not only heritage pieces but stories containing rare knowledge. The latter aspect became much appreciated by curators, too,  who now turn to György for advice on rural culture. Mirroring his journey, his sibling, Dóra, went on to become a fashion designer whose heritage-preserving garments - produced under Zsigmond, her label bearing their family name - ended up in stores across the globe and were acquired by the Museum of Applied Arts Budapest in recognition of their value in contemporary design. 

György established Finecut in 2015 as a niche plant delivery service, which gained traction for the distinctive aesthetics of site-specific plant installations. His creations carry the elements of Hungarian heritage present in rural culture: there are flowers and life, yes, but they are entwined with roots and dirt and decay, too. 

Finecut’s curation is similarly distinctive in its direction: precious handcraft and everyday objects are selected through the same lens of cultural value and unique aesthetics.